Verasity is a cryptocurrency company in esports, video sharing and advertising. They aim to increase ad revenues for video publishers. Their Proof of View technology detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content. With the help of AI, Verasity can distinguish if a bot or human is watching. Only verified views are counted. Then verified views are added to a public database and recorded on the blockchain.
NFTs are great for fan-based economies. And NFTs are available on the Esports Fight Club Store, along with other products. Proof of View applied to NFTs will help prevent some of the fraud in NFTs today. Some artists are concerned about the security and authenticity of NFTs. Verasity’s on-chain verification will add an extra layer of authentication to ownership claims.
Verasity owns Esport Fight Club, a pro-gaming streaming platform with a pay-to-play subscription and membership fees. Users can watch, earn and play and Verasiy earns from ad revenues.
Users need $VRA to access casual games and Esports. Advertisers also need $VRA tokens to engage and reward viewers. Veracity is paid when ads are viewed. The more viewers who join, the higher the revenue for the platform.
Current viewers may also earn $VRA by referring new viewers, sharing videos and playing games. There are also additional incentives in their VRA Staking program. Viewers can convert VRA for other cryptocurrencies across numerous exchanges.